While the vision of Edward Keventer helped plant the seed more than 127 years back, it has been nurtured and carried forward since then by Mr. Mahendra Kumar Jalan, a visionary himself, and his team. Mr. Jalan was already a successful entrepreneur trading in steel and structurals, when the MKJ group took over Keventer in 1986 with the aim of entering the Food, Dairy and Beverages businesses. The Company’s foray into the Beverages business began by becoming a franchisee of Parle Agro – the brand owners of Frooti and Appy – in 1987, and till today, is one of the largest franchisees of the company in the country.
In 1996, the Keventer Agro entered the Dairy business as one of the 3 partners in India’s first joint sector Dairy Project – Metro Dairy, funded by the World Bank under the Operation Flood Phase III Programme. Today, Metro Dairy is a 100% owned subsidiary of Keventer Agro and “Metro” is one of the top 3 Dairy Brands in Kolkata.
Mr. Mayank Jalan, the Chairman and Managing Director of Keventer Agro Ltd joined the company in April 2004 and took over as the Managing Director after a year. Under his stewardship, Keventer Agro Ltd. has diversified into multiple sectors like Hospitality, Exports and Realty, while consolidating itself in the food business through introduction of Frozen Foods and Bananas.
The company has a robust distribution network of 2300 distributors, 35 super C/F agents and 150,000 retail outlets across the Eastern region. With a 200-acre Campus at Barasat, West Bengal which boasts of multiple food processing units, all of which possess ISO 22000 quality certifications from International Organizations, the company also owns a dry warehouse and logistics center of 400,000 sq. ft for clients and partner companies. Keventer Agro Ltd bagged the `Significant Achievement’ Award in Cold Chain Management at the National Cold Chain Summit organized by CII in 2016 and 2017.
Given the importance we give to maintenance of the highest quality standards, our reputation has ensured partnerships with some of India’s most respected corporate houses – Parle Agro (Frooti, Appy and Bailley) Tata Housing (realty), ITC (noodle manufacturing), and GFA (Coffee World and Cream & Fudge).
Having put into place the whole supply chain from farm to fork, Keventer is now an integrated, growing network. It links seeds, clones and saplings to cultivated fruits, vegetables and milk, using the best of related high-end technology. With a current turnover in excess of Rs. 800 crores, Keventer Agro is now looking at exponential growth over the next 5 years to achieve its goal of becoming one of the largest Food Companies from Eastern India, with Dairy as the primary focus.